Curious about which business major suits you best? Take a fun and quick quiz to find out whether Marketing, IMC, or another major is right for you!
Then, join us at our exclusive event on March 27th to learn more about your future career path and connect with faculty and students.
Marketing majors develop a combination of creative, analytical, and business skills.
Learn to launch effective marketing campaigns and drive business success.
Gain the ability to analyze data and tell the story of a campaign’s impact and performance.
With a marketing degree from Canisius University, you can explore a wide range of exciting and rewarding careers in fields:
Advertising, Public Relations, Digital Marketing, Brand Management, Sales and Business Development
U.S. News & World Report ranks Canisius 7th out of 45 institutions on its list of Best Undergraduate Business Programs. The ranking is based on peer reviews of small, private colleges and universities, nationally.
#1 Best Private Business Program in Western New York. U.S. News & World Report
IMC professionals develop and manage marketing campaigns that combine advertising, public relations, sales promotion, digital marketing, marketing analytics, and social media marketing to deliver consistent messages across all media and help organizations reach their goals.
A fully interdisciplinary approach that teaches the fundamentals of traditional media with the still-emerging possibilities of new media.
An emphasis on experiential learning through hands-on activities and projects.
A holistic framework inspired by our Jesuit tradition that emphasizes the highest standards of professionalism and ethics.
One of the few programs in the country to follow a fully integrated approach.
Equips students with hands-on, applied skills, supported by targeted academic courses.
Collaboration with the marketing and marketing communication industry to deliver graduates ready for a growing job market.
Still exploring your major? Free food and future-finding! Join us for inspiring student stories, faculty, alumni advice, and peer connections. Leave with a clearer vision!
Why be a part of Marketing or IMC Program?
Get ready to experience a lifelong journey of meaningful relationships, exciting opportunities, and hands-on experience that will prepare you for success in any career you pursue.
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