Discover Your Future in Marketing & IMC at Canisius

Curious about which business major suits you best? Take a fun and quick quiz to find out whether Marketing, IMC, or another major is right for you!

Then, join us at our exclusive event on March 27th to learn more about your future career path and connect with faculty and students.

What gets you excited to start the day?

Creating cool ads, social media posts, and building a brand’s voice.

Analyzing trends, looking at the bigger picture, and planning for the future.

Crunching numbers, analyzing financial data, and balancing budgets.

Leading teams, making tough decisions, and being the go-to person.

Pick your dream office environment!

An open, collaborative space where creativity flows.

A quiet office where I can strategize and analyze things.

A high-energy, fast-paced environment with lots of meetings and leadership decisions.

An office filled with spreadsheets and financial reports.

How do you tackle challenges?

With creative solutions and thinking outside the box.

By analyzing all the data and creating a strategy based on facts.

By leading my team and organizing all the moving parts.

By looking at the numbers and ensuring we stay on budget.

Where do you see yourself in 5 years?

Running a digital marketing campaign for a global brand.

In a corporate marketing role, creating strategies to increase sales.

Leading a team, making big decisions, and driving company success.

Managing a financial portfolio, balancing books, and analyzing growth.

What is your strongest skill?

Creativity – I can create awesome stories that connect with people.

Analytical thinking – I love diving into data and drawing conclusions.

Leadership – I thrive in roles where I’m guiding and inspiring others.

Attention to detail – I can spot the smallest mistake in financial reports.

Congratulations! You’ve found your perfect major!

Based on your answers, we recommend: Integrated Marketing Communication(IMC)

"You’re a creative strategist, perfect for a career in Marketing or IMC! You’ll be crafting brand stories, building exciting campaigns, and shaping the future of digital marketing. Ready to get started? Click here to learn more about our IMC major at Canisius!"

Your next opportunity awaits – click Next to see where it leads.

Congratulations! You’ve found your perfect major!

Based on your answers, we recommend: Marketing

"Data-driven but creative? Marketing is for you! You’ll dive into the 4 P’s, creating strategies that boost sales and analyzing what works. Click here to explore Canisius' Marketing major!"

Your next opportunity awaits – click Next to see where it leads.

Congratulations! You’ve found your perfect major!

Based on your answers, we recommend: Management

"Your leadership skills are perfect for a career in Management! Whether it's managing teams or leading projects, you’re ready to take charge. Learn more about our Management program at Canisius!"

Want to Learn More? Join Us at Our Upcoming Events!

We’d love for you to join us at one of our upcoming speaker events to hear more about the Marketing and IMC majors at Canisius University! Whether you’re still deciding or want to know more about these exciting fields, our events are a great opportunity to learn directly from faculty and current students.

Event Details:

March 27th Event: 5:00 PM – 7:00 PM | Location: OM 223
April 13th Event: 1:00 PM – 3:00 PM | Location: Grupp Fireside Lounge

Why Attend?

Get insights into the Marketing and IMC majors
Ask questions and hear firsthand from faculty and students
Enjoy food and beverages while you network and learn

Space is limited, so be sure to save your spot by signing up today!

[Save Your Spot – Sign Up Now!]

Congratulations! You’ve found your perfect major!

Based on your answers, we recommend: Accounting/Finance

"Your eye for detail and love for numbers makes you a natural fit for Accounting or Finance. You’ll help businesses grow by managing budgets and making key financial decisions. Want to know more about our Accounting and Finance programs? Click The Links!"

Want to Learn More? Join Us at Our Upcoming Events!

We’d love for you to join us at one of our upcoming speaker events to hear more about the Marketing and IMC majors at Canisius University! Whether you’re still deciding or want to know more about these exciting fields, our events are a great opportunity to learn directly from faculty and current students.

Event Details:

March 27th Event: 5:00 PM – 7:00 PM | Location: OM 223
April 13th Event: 1:00 PM – 3:00 PM | Location: Grupp Fireside Lounge

Why Attend?

Get insights into the Marketing and IMC majors
Ask questions and hear firsthand from faculty and students
Enjoy food and beverages while you network and learn

Space is limited, so be sure to save your spot by signing up today!

[Save Your Spot – Sign Up Now!]

Save Your Spot for the Marketing & IMC Event!

We’re excited to have you join us at one of our upcoming events! Please fill out the form below to reserve your spot for the event of your choice. Space is limited, so make sure you secure your place today!

Event Information

April 9th Event: 5:00 PM – 7:00 PM | Location: Science Hall 1013B
Why Attend?
- Get insights into the Marketing and IMC majors
- Ask questions and hear firsthand from faculty and students
- Enjoy food and beverages while you network and learn

Name *

Email *

Are You Interested in the Marketing or IMC Major?

Any Questions or Special Requests? (Optional)

Marketing

IMC

Marketing (MKT) at Canisius

Skills Gained

Marketing majors develop a combination of creative, analytical, and business skills.

Learn to launch effective marketing campaigns and drive business success.

Gain the ability to analyze data and tell the story of a campaign’s impact and performance.

Career Paths

With a marketing degree from Canisius University, you can explore a wide range of exciting and rewarding careers in fields:

Advertising, Public Relations, Digital Marketing, Brand Management, Sales and Business Development

Distinctions

U.S. News & World Report ranks Canisius 7th out of 45 institutions on its list of Best Undergraduate Business Programs. The ranking is based on peer reviews of small, private colleges and universities, nationally.

#1 Best Private Business Program in Western New York. U.S. News & World Report

Learn More - Marketing

Integrated Marketing Communication (IMC) at Canisius

What is IMC?

IMC professionals develop and manage marketing campaigns that combine advertising, public relations, sales promotion, digital marketing, marketing analytics, and social media marketing to deliver consistent messages across all media and help organizations reach their goals.

Program Highlights

A fully interdisciplinary approach that teaches the fundamentals of traditional media with the still-emerging possibilities of new media.

An emphasis on experiential learning through hands-on activities and projects.

A holistic framework inspired by our Jesuit tradition that emphasizes the highest standards of professionalism and ethics.

Distinctions

One of the few programs in the country to follow a fully integrated approach.

Equips students with hands-on, applied skills, supported by targeted academic courses.

Collaboration with the marketing and marketing communication industry to deliver graduates ready for a growing job market.

Learn More - IMC

Come Join Us

Spotlight Event

Still exploring your major? Free food and future-finding! Join us for inspiring student stories, faculty, alumni advice, and peer connections. Leave with a clearer vision!

Join The Fun!

Meet The Team

From left to right: Jonah Ahrens (Quality Manager), Hugues Gitego (Account Manager), Collin Churpita (Project Manager), and Danielle Coulibaly (Research Manager).

Why be a part of Marketing or IMC Program?

Get ready to experience a lifelong journey of meaningful relationships, exciting opportunities, and hands-on experience that will prepare you for success in any career you pursue.

Send My Invite Now!

Don't Miss Out

Join Us At The Successful Alumni Showcase – Sign Up Today!

Fill out the form below to save your spot and get exclusive insights into our Marketing & IMC majors, internships, and career pathways.

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